This course enables participants to build a comprehensive understanding of both the conceptual and practical aspects of pricing strategies. It provides insight into the contexts in which these approaches are developed and applied, while also helping participants understand the limitations, challenges, and considerations associated with various pricing techniques.
Everything you need to know
This course is well suited for middle and senior managers seeking to understand the framework behind pricing decisions. It is also valuable for professionals involved in developing strategic pricing approaches as part of long-term corporate planning and budgeting processes.
3 hours (this is run as 1 session)
- Basic principles of establishing the value of an enterprise
- Matters to consider when setting prices
- The concept of elasticity of demand
- Formulating pricing strategies
- The relationship between pricing and product life cycle
- Reactions to expect from competitors when adopting different pricing strategies
- Pricing psychology and how this can be used as an opportunity
- Transfer pricing
- Maximizing profits through optimum pricing
Equip your team with financial mastery
Give your teams the ability to understand numbers, evaluate performance, and contribute to better financial decision-making. Our programmes are built to bridge knowledge gaps and strengthen financial awareness across functions.
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Take the first step towards becoming an internationally recognised finance professional.
